ECSM 2026
13th European Conference on Social Media
ECSM Future and Past
If you would be interested in hosting ECSM, please read the hosting document and contact Louise Remenyi, Conferences Director, for more information.
Hosted by:
Porto Accounting and Business School (ISCAP)
Rua Jaime Lopes Amorim, s/n
4465-004 S. Mamede de Infesta
22 – 23 May 2025
Download Documents
Proceedings
The Electronic Proceedings from ECSM are included in your registration and are available to download for conference participants. They are also available to purchase in 2 difference formats.
- PDF Download – £50
- Printed Version available from our partners Curran and Associates:
Winners at ECSM 2025
PhD winners
Social Comparison and Inverted Male Gaze in Marketing: An Exploratory Study of Gay Male Instagram Users’ Reasons for Stopping and Holding the Scroll
Glenn Mehta Technological University Dublin, Ireland
Virtual PhD winner
Beyond the Filter: How Feminism, Sustainability and Social Media Shape the Beauty Industry
Mehruba Haque, Estonian Business School, Tallinn, Estonia
Physical Poster winners (Joint first)
Instagram as a communication Tool for Higher Education Instiutions’ Internationalization Policy: A Case Study of European HEIs
Susana Pinto, Manuel Moreira da Silva, ISCAP, Porto , Portugal and Ana Belen Fernandez Souto, University of Vigo, Spain
And
How Adolescent Identity can be Influenced by Social Media Platforms
Orla Shiels and Gabriela Martinez Sainz, University College Dublin, Ireland
Conference Executives
Conference Chair: Susana Pinto, ISCAP, P.Porto
Programme Chair: Luciana Oliveira, ISCAP, P.Porto
Keynote Speakers:
Alexandre Duarte, Universidade Nova de Lisboa
Behind the Scroll: insights of the Social Media Era
Xabier Martínez Rolán, University of Vigo
From Digital Violence to Disinformation on Social Media: A New Paradigm with Generative AI
Message of Thanks
We extend our thanks to all participants at the conference, both presenters and attendees and gratefully acknowledge the support of the ISCAP, Porto Portugal, and the assistance provided by the Conference Chair and keynote speakers. The stream and mini track chairs are to be applauded for their efforts in ensuring that timekeeping requirements were respected by all participants and the chair and discussants of the PhD Colloquium are thanked for their invaluable contribution to this important part of the conference.
Finally, we value and unreservedly acknowledge the essential role performed by the executive and programme committees in respect of the double blind review process.
We trust that that overall the conference exceeded your expectations; we welcome your feedback
Previous ECSM Conferences
ECSM 2024
Hosted by:
Moulescomb Campus,
Lewes Road
University of Brighton,
Brighton
BN2 4HQ
30-31 May 2024
Winners at ECSM 2024
PhD winners
Social Comparison and Inverted Male Gaze in Marketing: An Exploratory Study of Gay Male Instagram Users’ Reasons for Stopping and Holding the Scroll
Glenn Mehta Technological University Dublin, Ireland
Virtual PhD winner
Beyond the Filter: How Feminism, Sustainability and Social Media Shape the Beauty Industry
Mehruba Haque, Estonian Business School, Tallinn, Estonia
Physical Poster winners (Joint first)
Instagram as a communication Tool for Higher Education Instiutions’ Internationalization Policy: A Case Study of European HEIs
Susana Pinto, Manuel Moreira da Silva, ISCAP, Porto , Portugal and Ana Belen Fernandez Souto, University of Vigo, Spain
And
How Adolescent Identity can be Influenced by Social Media Platforms
Orla Shiels and Gabriela Martinez Sainz, University College Dublin, Ireland
Conference Executives
Conference Chair:
Dr Panagiotis Fotaris, University of Brighton
Keynote Speakers:
Dr Tony D. Sampson, University of Essex
Return to Virality: Contagion Theory in the Age of Social Media
Dr Martin De Saulles, University of Brighton
Establishing trust in an AI-driven economy
ECSM 2023
Hosted by:
Pedagogical University of Kracow
Podchorążych 2
30-084 Kracow
Poland
18-19 May 2023
Winners at ECSM 2023
PhD winners
The Social Media Value Framework: Development and Validation of a Conceptual Framework for Value Creation
Kerry Littlewood and Geoff Bick, University of Cape Town, Neale Penman, Wits Business School, Johannesburg, South Africa
Factors Influencing Adoption of Information from Social Media Platforms: A case study of health information of COVID-19 by Saudi Citizens
Suaad Almalki, Victoria Uren and Matthew Hall, Aston university, UK
Poster Winners
Young Adults’ Folk Theories About Government Regulation of Social Media
Tyler West, Dublin City University, Ireland
The Occult Roots of QAnon: Ethical and Anticipated Ethical Issues
Richard Wilson, Towson University, Towson, USA
Conference Executives
Conference Chair:
Dr Iwona Lupa-Wójcik, Institute of Law and Economics, Pedagogical University of Cracow
Programme Chair:
Dr Marta Czyżewska, Institute of Law and Economics, Pedagogical University of Cracow
Keynote Speakers:
Dr Katarzyna Bąkowicz
Disinformation is Everywhere. Why Should we Change our Perspective on this Phenomenon?
Magdalena Urbaniak
Brain Unconsciously Driven by Social Media. Is it bad or good and what can we do about it?
ECSM 2022
Hosted by:
Pedagogical University of Kracow
Podchorążych 2
30-084 Kracow
Poland
18-19 May 2023
Conference Executives
Conference Chair:
Dr Iwona Lupa-Wójcik, Institute of Law and Economics, Pedagogical University of Cracow
Programme Chair:
Dr Marta Czyżewska, Institute of Law and Economics, Pedagogical University of Cracow
Keynote Speakers:
Dr Iwona Leonowicz-Bukała
Social Media Today: Platforming Visibility, Recognition and Independence
Dr Anna Miotk
Does an Organisation’s Presence on Social Media Platforms still Strengthen Brand Image?